Who We Are?

Direct Affinity Europe

‘Trusted by the UK & Europe’s fastest growing companies to keep their customers smiling.’


We are open!

We are here to support you in whatever way that you need.

We are here to help with timed appointments, aftersales bookings, re-engagement calls etc.

We are ready.

If you need us please email andreaw@directaffinityeurope.com or call us on 01928 751091

Direct Affinity Europe Phone
  • Trusted By The Trade.

    We are experts in customer contact and have over 50 years of senior management experience within the motor trade, which means that you’ll benefit from the best practices that we can share. The average age of our contact centre team is 40 years+ so you can be sure that when we contact your customers on your behalf our team have the experience, life skills and knowledge to make the most of every call.

  • Motor Trade Appointment Setting.

    Our dedicated and professionally trained agents will arrange appointments for your customers to visit the dealership and take advantage of your exclusive offers. Be assured that they are in safe hands. By letting us take the time to manage your customers, we enable your sales team to focus on what they do best- sell cars.

  • Our Passion Is Our Work.

    We are the UK’s leading motor trade contact centre specialists. Our motor trade sales event statistics speak for themselves. In the past 12 months, our Sales Events have generated in excess of 50,000 appointments, contacted 750,000 customers and have helped dealers sell 1,000’s and 1,000’s of cars.

What We Do:

We help you and your Dealership with:


Dials Made


Appointments made


Sales Made


Leads Generated

Direct Affinity Europe


Contacted Customers
Direct Affinity Europe Agents can contact over 70% of all customers.
Appointment Generating
Our agents can convert 60% of genuine inbound leads.
Call Backs
Not only can we convert customers to appointments, we can generate 50% callbacks which can turn into a sale.
40% of customers who attend their appointment will buy a vehicle!

Work With US.

Want to know more about how we can help you?