Proactive vs Reactive

Resources - Blogs - directaffinityeurope.com

Proactive vs Reactive

Proactive vs Reactive In principle, if you were to ask anybody, almost all would say that they are proactive over reactive. But in reality, is this really true? The dictionary definition of “proactive actions” is actions that are intended to cause change, rather than just reacting to change. Sometimes, especially in retail or sales, the

Read More...

Breeding Customer Advocates

Breeding Customer Advocates Within the motor trade, the responsibility of your car sales falls upon your dealership. However, the most important person that actually sells your dealership and your brand are your customers. Customer advocacy is a vital aspect for the growth and development of any successful business, the motor trade is no different. This

Read More...

Getting Personal: The Customer Experience.

Getting Personal: The Customer Experience How often do you actually really listen to your customers? As a salesperson, listening is one of the most advanced parts of the selling process that you can have. Understanding your customers by listening correctly can be a very rewarding tactic that you can apply to your sales practices. If

Read More...

In-House or Outsource An Everyday Dilemma.

In-House or Outsource An Everyday Dilemma Telephone selling, or more accurately the selling of an appointment, is an art that polarises opinions within the motor trade. Should this be done In-house by the sales person, who after all is “paid to do that”, or indeed is it such a specialist sell that it is best

Read More...

The Answer Lies In The Bin.

The Answer Lies In The Bin. One of the best pieces of advice I have ever been given was over 30 years ago whilst working in consumer Finance. “If you want to see the opportunities that exist in your business and understand the problems that you have – take a good look in the bin”.

Read More...
Translate »